Templates
Cold Email Templates for a Web Design Agency That Actually Get Replies
The best-performing cold email for a web design agency is four sentences long and contains one fact the recipient can verify in ten seconds. Everything below follows that rule.
Template 1 — first touch
Subject: your site on mobile Hi {Name} — I had a look at {Business} on my phone this morning. It takes about {X} seconds to load and there is no enquiry form on the homepage, so anyone in a hurry is likely to leave before they reach your number. I fix exactly this for {industry} businesses in {city}. Want me to send the two-page breakdown of what is slowing it down? {Your name}, Dorbyl International
Template 2 — follow-up (three days later)
Subject: re: your site on mobile Hi {Name}, following up briefly. The quickest win on {Business} is the homepage images — they are being served at full size to phones, which accounts for most of the {X}-second load. Happy to send the fix list either way, no charge. {Your name}
Template 3 — the close-out
Subject: closing the loop Hi {Name} — I will stop emailing after this one. If the site ever becomes a priority, the audit I ran on {Business} is here and it stays valid for a few months. All the best, {Your name}
Why these work
Each one names the business, states a checkable defect, and asks for something small. None of them describe your services, your process or your years of experience — those belong on the call, not in the message that has to earn the call.
- One specific problem per email, never a list
- Under 90 words on the first touch
- The ask is information, not a meeting
- Follow up at least three times, spaced out
Frequently asked questions
How do you personalise at volume?
Generate the message from the audit, not from a template with merge fields. When the specifics come from a real scan of each site, personalisation stops being manual work.
How many follow-ups is too many?
Three to four touches spaced over two weeks is standard and rarely draws complaints when each message adds a new observation rather than repeating the last.
Keep your next opportunity organised
Search for prospects and public tenders, capture enquiries and track your next follow-up with Dorbyl. Your free first month starts at signup: 30 days with 100 AI credits. Check each opportunity before acting; results and tender coverage are not guaranteed.
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