Templates
Cold Email Templates for a Web Design Agency That Actually Get Replies
The best-performing cold email for a web design agency is four sentences long and contains one fact the recipient can verify in ten seconds. Everything below follows that rule.
Template 1 — first touch
Subject: your site on mobile Hi {Name} — I had a look at {Business} on my phone this morning. It takes about {X} seconds to load and there is no enquiry form on the homepage, so anyone in a hurry is likely to leave before they reach your number. I fix exactly this for {industry} businesses in {city}. Want me to send the two-page breakdown of what is slowing it down? {Your name}, Dorbyl International
Template 2 — follow-up (three days later)
Subject: re: your site on mobile Hi {Name}, following up briefly. The quickest win on {Business} is the homepage images — they are being served at full size to phones, which accounts for most of the {X}-second load. Happy to send the fix list either way, no charge. {Your name}
Template 3 — the close-out
Subject: closing the loop Hi {Name} — I will stop emailing after this one. If the site ever becomes a priority, the audit I ran on {Business} is here and it stays valid for a few months. All the best, {Your name}
Why these work
Each one names the business, states a checkable defect, and asks for something small. None of them describe your services, your process or your years of experience — those belong on the call, not in the message that has to earn the call.
- One specific problem per email, never a list
- Under 90 words on the first touch
- The ask is information, not a meeting
- Follow up at least three times, spaced out
Frequently asked questions
How do you personalise at volume?
Generate the message from the audit, not from a template with merge fields. When the specifics come from a real scan of each site, personalisation stops being manual work.
How many follow-ups is too many?
Three to four touches spaced over two weeks is standard and rarely draws complaints when each message adds a new observation rather than repeating the last.
Run this workflow automatically
Dorbyl AI Lead Hunter finds prospects by industry and city, audits each website out of 100, and writes the outreach from the findings — with pipeline stages and follow-up reminders built in.
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